Transavia France and Planitas have announced a collaboration aimed at supporting the growth of the low-fare carrier’s ancillary revenue efforts.
The partnership will transform pricing decisions at Transavia France, part of the Air France-KLM Group, delivering customer-centric offers that lead to higher ancillary revenue yield, increased customer satisfaction and a net increase in total revenue.
“We are delighted to team up with Planitas,” said Nicolas Hénin, Chief Commercial Officer, Transavia France. “This partnership is in line with our growth and development trajectory. With the aim of maximising our ancillary revenues, our teams will benefit from a technical solution around dynamic pricing and will be able to identify new opportunities for customer-centric offers.”
“Planitas is delighted to partner with Transavia France,” said Simon Grennan, CEO of Planitas. “We bring our proven technology-enabled solution for price decisioning to Transavia as well as a significant advisory element. This is grounded in our 20 years of experience partnering with innovative airlines in the ancillary space.
“In a competitive airline market, our ancillary revenue optimisation solution will power customer-centric offers for Transavia, delivering significant growth and providing customers the offers they want at the optimum price,” added Grennan.
Image: Transavia France
