Icelandic low-fare carrier PLAY has selected MOST to provide it with onboard retailing and payment solutions. This will include software, hardware, and payment gateway services.
From December, PLAY will upgrade from its existing card readers on board and implement three of MOST’s modular payment solutions as its launch customer: most.Retail, most.Pay and most.Onthego, which will cover the carrier’s entire A320 fleet.
PLAY serves 24 destinations in Europe and across the Atlantic from its hub in Keflavik, Iceland, and these end-to-end payment solutions will allow passengers on the carrier to use their preferred payment option, which includes Euros, US Dollars, and Icelandic Krona.
MOST CEO Jan Blanchard said that its solutions will “help PLAY deliver on its low-cost model and bolster ancillary revenues by simplifying in-flight sales and removing barriers to payment on board.”
PLAY CIO Georg Haraldsson added that technology like MOST’s solutions “are key to our strategy as a low-cost carrier” and that they will continue to invest in solutions that will help to boost the carrier’s ancillary revenues.
