PLAY has announced its latest route connecting Glasgow International Airport with Iceland’s Keflavik Airport, the airline’s first Scottish route. The new direct route will be operated on an Airbus A320neo and will begin flights from 26 May 2023.

The airline will operate four flights per week over the Summer, which will drop to three flights per week from Autumn 2023. Passengers will be able to fly direct to Keflavik or choose to connect to PLAY’s New York Stewart, Boston, Baltimore/Washington and Washington Dulles destinations, as well as Toronto, from June 2023.

“Everyone at PLAY is excited to welcome passengers from Glasgow to Iceland and onwards,” said Birgir Jónsson, CEO, PLAY. “In January 2023, Brits made up the largest percentage of tourists to Iceland, and since we launched our UK routes at London Stansted and Liverpool John Lennon, our UK destinations have consistently topped the charts of our busiest flights.

“Our Glasgow route is perfectly placed to fill the gap in demand for Scottish tourists to visit Iceland without the price tag,” he continued.

The announcement of the new route follows PLAY’s record sales in February 2023, carrying 63,949 passengers with a load factor of 76.9%, as well as 84.2% of its flights arriving on schedule. The airline also reported more than double the revenue generated in January and February 2023 as the same months in 2022.

“This route will be a welcome addition for travellers from Glasgow to the big apple,” added Jónsson, “New York represents the largest market in the US from Glasgow, and with PLAY, travellers will be able to spend less on their flights and PLAY more in the city!”