Turkish Airlines has officially debuted its rebranded low-cost subsidiary, AJet. 

Originally known as AnadoluJet, the rebranded subsidiary will operate from the end of March 2024 under its own AOC as ‘AJet Air Transportation Inc’.

A new livery for the carrier was unveiled, with the aircraft swapping from a dark blue and red livery to a lighter, minimalist design.

Turkish Airlines confirmed plans to spin off AnadoluJet into its own carrier in 2022 as post-pandemic demand surged.

The airline has ambitious plans to grow its operations, which it announced back in April 2023. It will double its fleet size to 800 aircraft and grow AJet’s fleet of 57 aircraft to 200 to strengthen its competitive position in the low-cost space.

In a statement on its website, the carrier said that AJet would enter the low-cost market with an “innovative perspective”, offering simplified services to its passengers and utilising an economy-class configuration on its aircraft.

Currently, the subsidiary’s fleet consists of Boeing 737 and Airbus A320 family aircraft.

AnadoluJet operates international and domestic flights from Istanbul’s Sabiha Gökçen Airport and Ankara’s Esenboğa Airport, where it will continue its operations as AJet from March 2024.

Turkish Airlines Chairman Ahmet Bolat said in a statement: “We fully believe that AJet, with its new name, will become an important part of the low-cost aviation industry on a global scale.”

Image credit: Turkish Airlines