Reykjavik-based low-fare carrier PLAY has introduced a new initiative that will give its customers the option of adding a stopover in Iceland when booking a transatlantic flight for no additional cost. 

PLAY currently flies to multiple transatlantic routes, flying from London Stanstead and Liverpool, through to Reykjavik, Iceland, and then onto New York, Boston, Washington, and Baltimore in the US, and Toronto in Canada.

Customers who travel to one of these destinations will be able to use this new feature to spend up to 10 days in Iceland before getting their connecting flight.

The low-fare carrier’s hub and spoke model, headquartered in Reykjavik, is what allows for this transatlantic network offering to happen. The airline operates a young fleet of 10 A320 and A320neo aircraft, which recently won Europe’s youngest fleet for a second year in a row.

“PLAY has taken advantage of Iceland’s location near Europe to bring travellers convenient flights and affordable fares, and now the stopover feature brings even more benefits to our passengers,” said PLAY CEO Birgir Jónsson.

“Rather than having a few hours layover in Iceland, travellers can make a stop at this bucket-list destination for an extra day or week to experience everything our home country has to offer. Long stayovers are a win-win for both us and our passengers to enable exploration at a low price,” he added.

Image credit: PLAY Airlines (via Rooster PR)