Air Serbia has selected Bluebox Aviation Systems for a trial of its Blueview digital passenger services platform.
Hosted on the Bluebox Wow portable wireless system, which is installed on Airbus and ATR aircraft, Blueview will give passengers on Air Serbia’s flights the ability to stream content to their own devices.
The content will carry Air Serbia branding and be available in three languages.
“Backoffice transformations have their challenges, but we have learned that when testing within a live service environment, it’s even more critical that you think like your passengers. We know that habits changed over the pandemic – doing more on personal devices, including streaming entertainment,” said Boško Rupić, General Manager of Commercial and Strategy at Air Serbia.
“Our assessment of what is available in the market combined with recommendations from other airlines assured us that Blueview was the best option to test demand with paying passengers,” he added.
Photo credit: Air Serbia
