Iceland’s LCC WOW air might well be back in operation, but with a slightly revised look. Two former executives from the airline along with an investment fund related to Ryanair plan to launch a new LCC on the foundations of the former defunct WOW brand, with the working title WAB, which stands for ‘We Are Back’, according to reports in the Icelandic press.
The new budget airline, WAB is expected to commence operations at the end of the year. Initially, the startup will operate six aircraft on 14 destinations across Europe and the US. Founders of the new airline expect to carry around one million passengers by 2020, generating revenues of around US$159 million. The plans which were released to the media, also include the hiring of 500 staff in the first year of operations. The airline has already applied for an operating licence.