Low-fare airline Wizz Air has launched an integrated digital cabin ecosystem in partnership with Immfly, a provider of onboard digital solutions, and gateretail, a provider of in-flight retail solutions.
The ecosystem puts retail, passenger and crew connectivity, and operational data into one platform, which will support Wizz Air in improving crew efficiency and opening up revenue opportunities.
The launch includes the rollout of two programmes. The first is a fleetwide deployment of the Immfly Bluetooth-enabled in-seat ordering solution. Passengers with Wizz Air’s app can use it to purchase food, beverages, and retail products without requiring internet access. The orders are then sent to the crew via Bluetooth for seamless communication.
The second is a six-month Proof of Concept for low-bandwidth connectivity with Immfly’s Equilux server and the Iridum satellite network. With the solution, Wizz Air has access to a new suite of onboard services, including in-flight entertainment purchases, messaging packages, live payment authorisation, and real‑time operational data, such as flight information, a moving map, and destination content.
“This launch is about rethinking what the onboard experience looks like in a low-cost environment,” said Ian Malin, Chief Commercial Officer at Wizz Air. “We are investing in smart, scalable technology that gives customers more control and more choice, from ordering at their seat to staying connected in the air. At the same time, it helps our crews deliver a faster, more seamless service. We are constantly exploring smarter ways to operate our fleet and deliver more for our customers, and this is a clear example of that approach in action.”
“This partnership marks a major step forward in bringing the digital cabin to life,” commented Fernando Guinea, President of Immfly. “With Immfly’s unified digital ecosystem at the core — combining retail, connectivity, and operational data — we’re enabling Wizz Air to elevate every aspect of the onboard experience. From Bluetooth in-seat ordering to real-time operational insights, this programme demonstrates how Immfly’s technology drives stronger engagement, higher retail performance, and meaningful operational and commercial efficiencies across the airline.”
Photo: Immfly
