JetBlue has appointed Vijay Raman as Vice President, Sales and Revenue Management, overseeing revenue optimisation, ancillary strategy, distribution, and corporate sales.

Raman comes to JetBlue with over two decades of revenue management experience, including serving as Head of Pricing at MoneyGram International and seven years as Senior Director of Revenue Management at Spirit Airlines.

“It’s an exciting time to be joining JetBlue,” said Raman. “The airline’s customer-centric mission, unique culture, and strategy set it apart in the industry. I look forward to working with the talented commercial team to drive continued momentum and deliver even more value for our crewmembers, customers, and shareholders.”

Raman holds a bachelor’s degree in electrical engineering from the University of Texas, a master’s in electrical engineering from Southern Methodist University, and an MBA from Carnegie Mellon University.

“Vijay brings an incredible blend of strategic thinking, analytical rigour, and industry knowledge,” commented Daniel Shurz, Senior Vice President of Network, Revenue, and Enterprise Planning. “His leadership will be key as we continue advancing our JetForward strategy to strengthen our financial foundation while offering compelling value to our customers. I’m confident Vijay’s broad experience will help us unlock new opportunities for revenue growth as we strengthen our network and enhance our product offerings.”

Photo: JetBlue