Transavia has started a trial of AirFi’s ‘Mall in the Sky’ concept, which will provide the low-fare carrier’s passengers with in-flight entertainment (IFE) and in-seat ordering of food and beverages.

The AirFi solution is being trialled on Transavia’s Boeing 737 aircraft based at Rotterdam The Hague Airport in the Netherlands.

“It’s a great pleasure to be working with our long-standing partner Transavia at their Rotterdam base, which is just a stone’s throw away from our HQ,” said Job Heimerikx, CEO of AirFi. “We are excited to see how passengers interact with our “Mall in the Sky” concept, which we designed to simultaneously enhance the passenger experience and airlines’ ancillary revenues. Transavia has always been at the forefront of these kinds of innovations, so we are looking forward to delivering a highly professional pilot for them.”

During the trial, AirFi will conduct research into factors including passengers’ willingness to pay and conversion rates to optimise the platform to Transavia’s needs while delivering the products and services that its passengers need.

Image: AirFi and Transavia