AirAsia has opened a new technology centre in Bengaluru, India, confirming its mission to develop into a technology-driven travel company.

The site is co-located with other major tech companies in what is becoming India’s Silicon Valley, with 35 of AirAsia’s Software Engineering and Technology specialists. The team intends to streamline the airline’s digital assets such as and the AirAsia mobile app. They will also be developing and bringing new products to the airline to smooth the experience for airline passengers. Among these will be an AI-powered chatbot.

Aireen Omar, AirAsia’s deputy group chief executive of technology and digital, said: “India is a source for innovation and cutting-edge technology offering us tremendous growth potential. Our mission is to develop an all-encompassing travel technology ecosystem. Therefore, we are so excited to expand our footprint in India.”

The opening of the technology centre is one of the many global initiatives AirAsia is exploring to improve its digital transformation. Recently, this has included flight search mapping and voice assistance, which provides guests with a more user-friendly experience on its mobile app.

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