Icelandic carrier PLAY carried a record-breaking number of passengers in July, totalling 191,577 – 19% higher than June, breaking the airline’s previous month’s record. 

July saw particularly strong demand in PLAY’s markets in North America, with yield significantly higher than last year and a load factor of 90%. In its European market, Copenhagen, London, Paris and other leisure destinations, PLAY performed well with a load factor in excess of 90%.

This strong second quarter has allowed the low-fare airline to pivot from a loss made in the same quarter last year, to see a profit of US$ 15 million.

Since 2023, PLAY has added and relaunched 20 new destinations to its network, including Frankfurt, Athens, Amsterdam, and Toronto, Canada.

Birgir Jónsson, CEO of PLAY said: “The all-important summer season in the third quarter is looking strong with increasing revenues and robust demand. We continue to be very proud of our market share in our home market as we see that 54% of all Icelandic people that traveled abroad in June chose PLAY for their journey.

A very strong vote of confidence and a clear sign that as we are now in our third summer of operation, we are becoming very established and accepted in this important market.”