Low-fare airline, PLAY, has appointed Adrian Keating as its new Executive Director of Sales and Marketing, effective 1 March. 

Adrian will bring more than 20 years of experience to the role, having previously worked as VP of Sales, Marketing and Distribution at Norse Atlantic.

He also held senior roles at Air Transat and Malaysia Airlines, where he was responsible for the airlines’ commercial performance across Europe and the Americas.

“This role offers a fantastic opportunity to lead a talented team, and I look forward to contributing to PLAY’s continued success and growth, and to helping shape the future of the airline industry through innovative and forward-thinking strategies,” said Adrian Keating, Executive Director Sales & Marketing, PLAY airlines.

“Adrian is the ideal candidate to join our team and to drive commercial success. I am really happy to welcome him on board my team, and I look forward to working closely with him to reach even greater heights and success,” added Sonja Arnórsdóttir, PLAY’s Chief Commercial Officer. 

PLAY currently operates a fleet of Airbus A320 and A321 aircraft, and recently celebrated the success of its 1 millionth passenger.