Icelandic low-fare carrier PLAY Airlines has partnered with GO7 to broaden its route offerings across Iceland, Europe and North America via its Keflavik International Airport hub.
The partnership now means that PLAY is available for sale on the Global Distribution Systems (GDSs) via GO7’s W2 global ticketing network. The integration now allows passengers to enjoy further flight benefits, such as a complementary stopover in Iceland on the same transatlantic ticket. This platform also allows PLAY flights to be booked more simply through Online Travel Agencies (OTAs) alongside any travel agency’s preferred GDS.
“As part of our commitment to providing affordable and accessible air travel options, we are delighted to join GO7’s W2 Network. This partnership aligns with our mission to offer travellers a seamless and enjoyable travel experience while maintaining our focus on affordability and convenience,” said Tatiana Shirokova, Head of Distribution at PLAY Airlines.
“By integrating PLAY Airlines’ route network into our platform, we aim to enhance the overall travel experience for passengers and facilitate seamless global connectivity across key destinations,” added Peer Winter, Chief Distribution Officer for GO7.
PLAY has recently launched ticket sales for destinations including Madeira, Vilnius and Split. In April, it introduced a limited route launch between Cardiff and Iceland, from 10 October to November 2024, to coincide with the school holidays and the first direct flight between the two destinations.
Photo: PLAY Airlines
