Low-fare airline Norwegian has agreed with Strawberry on a joint platform for their 10-million-member-strong loyalty programmes, Norwegian Reward and Strawberry.
The structure of the venture has changed, so both Norwegian and Strawberry will have 50% ownership of the joint company at the start.
The venture was initially announced in June last year. The market launch is targeted for the second half of 2024.
Photo: Norwegian
“I am very pleased that we have reached this agreement with Strawberry to the benefit of our more than 10 million Norwegian Reward and Strawberry members. Our partnership will be a loyalty game changer, with the world’s first multi-partner rewards points ecosystem with a single loyalty currency,” said Geir Karlsen, CEO of Norwegian.
Petter A. Stordalen, founder and owner of Strawberry, added: “From the beginning, our clear ambition has been to create a shared loyalty currency and platform which will turbocharge Norwegian and Strawberry’s membership programmes, as well as to attract new and valuable partners to the ecosystem.”
