JetBlue has appointed Stephanie Evans Greene as its new Senior Vice President of Market and Brand. She will oversee the airline’s advertising, marketing, and product development, in addition to leading digital commerce, brand, and customer strategies.
“Stephanie is not only a bold and modern brand thinker – she’s a business builder,” said Marty St. George, President of JetBlue. “Her experience leading digital-first marketing, e-commerce, and customer loyalty strategies will be instrumental as we focus on attracting more customers, driving revenue, and supporting our JetForward vision of delivering a caring, reliable travel experience that customers truly value.”
Greene has over 25 years of experience in marketing and brand leadership, with previous roles including senior marketing positions at Carnival Cruise Line, Google, Hearts on Fire, and AirSculpt.
“I’ve long admired JetBlue for its unique blend of humanity, innovation, and challenger spirit,” commented Greene. “I’m excited to join the team at this pivotal time and help fuel growth by creating stronger customer connections, modernising our digital touchpoints, and working across the organisation to bring more travellers to JetBlue.”
Photo: JetBlue
