To mark its 11th anniversary, low-cost carrier HK Express has launched a new promotional campaign called “LIVE MORE” aimed at encouraging travel and highlighting the airline’s expanding network and services.
The Hong Kong-based operator intends to “collaborate with content creators to showcase various travel styles and destinations” and is planning a series of online and offline activities, including ticket promotions and partnerships with other brands.
Meanwhile, HK Express is expanding its network to include over 30 destinations in mainland China, Southeast Asia, and North Asia by the end of the year. To support the growth, it is increasing its fleet to 40 aircraft by the end of 2024.
The company’s Commercial Director, Kee Keat Ong, said: “HK Express is a young and vibrant brand that dares to be different. We encourage our well-travelled customers to rethink the concept of travel, stretch their boundaries and explore all possible travel patterns, be it Friday red-eye flights or 48-hour quick getaways. Through our “LIVE MORE” campaign and collaborations with content creators, we hope to demonstrate the ease and thrill of spontaneous journeys with HK Express and integrate travelling into part of our everyday lifestyle.”
HK Express’s “LIVE MORE” campaign marks the airline’s 11th anniversary.
