Airline distribution provider Hahnair has launched a major new product called Distriply by Hahnair, a suite of retailing solutions built upon the New Distribution Capabilities (NDC) standard and designed to complement Hahnair’s existing Global Distribution System (GDS)-based offerings.

Distriply by Hahnair aims to simplify access to a range of NDC content for a variety of travel sellers, eliminating the need for costly and complex technical infrastructure through a user-friendly, plug-and-play setup, streamlined operations, and robust servicing capabilities.

Kirsten Rehmann, CEO of Hahnair, said Distriply by Hahnair is “a brand that perfectly unites cutting-edge technology and more than 25 years of industry-leading expertise.”

“Our new range of NDC products cements our commitment towards future retailing channels. Travel sellers can expect the highest standards of performance and service, all backed by the trusted Hahnair name,” said Rehmann

Hahnair said the name Distriply is a combination of “Distribution” and “Multiply”, reflecting the company’s objective to incrementally enhance distribution capabilities for its airline and travel agency partners.

A new leadership team for Distriply by Hahnair has also been announced.

Rachel Pascall, currently Vice President New Distribution at Hahnair, will assume the role of Chief Commercial Officer, and Jörg Troester, Head of Strategy at Hahnair, will also take on the position of Chief Strategy and Transformation Officer for the new brand.

The core team also includes Phil Collings as Vice President of Market Expansion, Robert Kemmeter as Distriply Portfolio Director, and Lukasz Wolak as Distriply Product Director.

Distriply is scheduled to make its first public debut at the ASTA Travel Advisor Conference on 20 May 2025. The initial launch will focus on the U.S. market, with a roadmap for a rollout in additional markets to follow.

Future products from Distriply will explore solutions in areas such as alternative payment methods and loyalty programmes.

The Distriply by Hahnair launch team.