The Dubai-based low-fare carrier, flydubai, has launched a new fare structure to offer more choice for passengers when travelling in economy.

The new fare types offer Lite, Value and Flex bundles, designed to suit passengers different travel needs and budgets.

“We recognise the challenges and the opportunities that come from operating in such a diverse network. Passengers travelling on flydubai to Muscat, Moscow or Helsinki have different travel needs and preferences and the new fare types will help enhance their flydubai experience by simplifying the booking journey and offering the option to choose between unbundled or bundled packages,” commented Jeyhun Efendi, senior vice-president commercial operations and e-commerce for flydubai.

“As we enter a new chapter of the airline’s maturity we remain committed to innovation and meeting the changing demands of our customers,” said Hamad Obaidalla, chief commercial officer at flydubai. “The new fare restructure is the latest in a series of product innovation by flydubai which has seen the introduction of an award winning new cabin interior on the new Boeing 737 MAX 8 aircraft, a brand-new uniform, the launch of Holidays division and Emirates Skywards become our new rewards programme.”

The airline has also introduced a revised meal offering for passengers travelling in economy. All new bookings from December will be required to choose a fare type and the meal product available for Value and Flex fare types respectively. Passengers opting for the Lite fare can choose to buy from the onboard catering cart which includes a selection of snacks and beverages.

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