easyJet has introduced a brand new Korean beauty box, becoming the first airline in the UK and Europe to offer a bespoke, multi-brand K beauty product created exclusively for its customers. Developed in partnership with Luneia Brands, the “Passport to K Beauty” box is now available onboard and features a curated selection of sought after Korean skincare products designed to elevate passengers’ self care routines at 30,000 feet and beyond.
The set provides a complete six-step skincare routine – mask, cleanser, toner, serum, cream and SPF – featuring hero products from leading Korean brands including Beauty of Joseon, Skin1004, Thank You Farmer and Axis Y. The items are presented in a waterproof cosmetics bag to keep the products travel-friendly and beach-ready.
With a retail value of £76, the box is available onboard for £44, giving customers access to one of the world’s fastest growing beauty trends in a convenient, great value format.
easyJet already offers K beauty items through its onboard CAFE SHOP range, including the viral Biodance Bio Collagen Real Deep Mask, which has become a best seller since launch and helped inspire the development of the new beauty box with Luneia Brands.
Russell Braterman, Inflight Retail Director at easyJet, said: “We’re always looking for new ways to enhance our onboard experience and bring customers the latest trends in a way that’s exciting and accessible. K beauty is one of the fastest growing movements in beauty right now, and we’ve already seen fantastic demand from customers through products like the Biodance Bio Collagen Real Deep Mask.”
He added: “The launch of our exclusive K beauty box builds on that success, giving customers the chance to experience a complete routine from some of the most talked about brands in one convenient, great value set that’s only available on easyJet.”
