Datalex has announced a number of key market updates at the presentation of the company’s 2022 annual report and results in Dublin. Among the announcements was the five-year renewal of its existing partnership with JetBlue and a new five-year contract with LATAM Airlines.

The renewal of the long-standing partnership with JetBlue, providing the New York airline with advanced merchandising capabilities, is Datalex’s third contract renewal in recent weeks, having also extended partnerships with Air China and Air Transat.

“Datalex is a highly valued partner to JetBlue in enabling our vision as a leader in innovation for our customers,” said Carol Clements, Chief Digital and Technology Officer, JetBlue. “We appreciate the partnership that allows us to differentiate JetBlue from our competitors.”

The new partnership with LATAM Airlines will help the airline to achieve its digital retailing ambitions as it scales across its indirect NDC channels.

“We are proud to renew our fantastic partnership with JetBlue as they continue to see real returns from our innovative solutions,” added Sean Corkey, CEO, Datalex. “The recent renewal of three key relationships with JetBlue, Air China and Air Transat, in addition to our new partnership with LATAM, is a huge vote of confidence in our team and our ambition to deliver truly modern airline retailing.”

Image: JetBlue tailfins