Amadeus has signed a new global distribution agreement with South African domestic carrier LIFT, the first partnership between LIFT and a global travel technology company.

Under the agreement, content from the South African carrier LIFT will be offered by travel sellers around the world, increasing LIFT’s international exposure and broadening its sales reach alongside Amadeus.

“Partnering with the travel technology leader will significantly enhance our domestic and international reach, allowing travel sellers around the world to distribute our flight content,” said Cilliers Jordaan, Head of Commercial, LIFT. “With up to 25 daily flights, three major destinations, our flexibility and a business-class inspired offering called LIFT Premium, we cater for every traveller’s needs.”

“This is a great step for Amadeus in South Africa and Southern Africa,” added Paula de Sousa, Head of Airline Sales and Account Management, Sub-Saharan Africa, Amadeus, “boosting our airline content for travel sellers in the region. As we add new carriers to our industry-leading portfolio, they will be able to meet the needs of their customers more effectively.”

Image: LIFT