As the COVID-19 pandemic continues, we find ourselves feeling increasingly proud of the industry’s ability to adapt, respond and become ever more resilient to the critical challenges that confront it. Although the long-term effects of this crisis will reach far and strike deep, many within the industry have already taken the first few steps back towards normal – or at least “new normal” – service. Ryanair has announced that as of July 1, it plans to reinstate 40% of its scheduled service. Wizz Air intends to increase operations from Gatwick Airport, and Boeing has asked its largest supplier of 737 MAX parts to restart manufacturing. Whilst many airlines have had to reshape and resize their operations, this forced restructure gives them the opportunity to strengthen their business model and consolidate their fleet. They will rebuild on stronger and hopefully greener foundations.
The pandemic has created a more charitable and democratic aviation industry. The web is awash with news stories detailing the contributions made by businesses around the globe to the fight against COVID-19. From helicopter manufacturers like Leonardo supplying HEMS helicopters for aircraft availability and mission effectiveness, to airlines like flydubai operating flights across four continents to repatriate citizens, the industry has shown willing to rally round and support those in need. In addition, there has been a significant increase in companies seeking to engage with their customers, offering them the chance to directly influence future business decisions. We have been particularly impressed by a recent Eurowings initiative, whereby the company utilises social media to ask its customers what services they would like the airline to provide both during and post-COVID-19. Discussions and decisions are being released from the confines of the corporate boardroom and presented to the people who will be most affected by them: the passengers.
Taking inspiration from the industry we serve, here at HMG Aerospace we have adapted in order to continue delivering. We have taken advantage of the various digital services available to ensure that our products are published on schedule and that our editorial content is topical, rich and often exclusive. From dynamic digital magazines to video interviews with senior aviation executives; from digital marketing solutions to news websites and weekly newsletters, not forgetting our participation in pioneering online broadcast events like FlightPlan by Inmarsat Aviation and APEX, HMG Aerospace remains as committed as ever to supporting and reporting on the industry.
On behalf of all the team at HMG Aerospace, keep safe and well.
Mark Howells and Becky Howells